You’ve seen the ad. The old guy with the ripped bod. Wearing only jeans, he stands with one hip cocked and smiles affably into the camera.
Dr. Jeffry S. Life, who will turn 70 this year, promotes Cenegenics Medical Institute, which specializes in “age management medicine.”
Life was at the Charleston Cenegenics office Tuesday to meet with some of his fellow chief medical officers from other regions.
Five Cenegenics locations are in the U.S. and plans are taking shape for international sites.
“There’s no way of stopping aging, but we slow down the diseases of aging,” said Life, who traded the easy, weight-room air of a man often inclined to remove his shirt for the demeanor of a professional physician.
The downtown office, in the tower above Saks Fifth Avenue, is crisp and modern. Frosted glass, sleek furniture and cork floor suggests Cenegenics is for people of a certain income.
Dr. Michale “Mickey” Barber, who opened the Charleston office five years ago, does not flinch at the term “concierge medicine.”
“We are certainly a five-star service,” Barber said. She has seen more than 100 percent growth in business in the last year.
For $2,995, patients receive a seven-hour health evaluation that includes bone-density testing and a full lab work-up of 90 different tests. Fitness, strength and cognitive function are also measured. No forms of insurance are accepted.
To get people in top form and keep them there, Cenegenics doctors prescribe exercise routines, vitamins and “hormone optimization”